How to Succeed Locally: Lessons from the Valley
This is a guest post which originally appeared on Penn Olson, an Asian Tech blog. Thanks Willis! Over the weekend, I attended the inaugural discussion by Ideas for Singapore where fellow Singaporeans, many whom are in the ICT sector, discussed and shared some opinions based on their experience and observations in China. The topic that was discussed is one issue that most Singaporean (and international) entrepreneurs planning to enter the Chinese market are concerned about: How tech start-ups can successfully enter and survive in the China market, especially when US giants such as eBay,...
Read MoreWeibo – THE platform for social media campaigns in China
This is a guest post which originally appeared on mobiSights. Hailing from a Singaporean digital marketing background, Western social media influences were the name of the game as far as my generation is concerned. Knowing this, social media marketing campaigns revolved very much around Facebook, Twitter and FourSquare – until I was placed in China, where all such channels were banned. Being a social media nut with the constant need to connect even while on-the-go, I was introduced by colleagues and friends to China’s own social media – Weibo (Similar to Twitter, but better)...
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